If I am going to advertise on facebook. Which will likely gain me better results: per click or per impression?

[David Allison]

Firstly welcome to the wonderful world of online advertising.

Facebook is a great way to advertise online and really I always think it helps to think backwards in many cases in advertising.
Firstly what do you want the audience to do? There call of action to every advertisement whether it be an emotional response, a click, a sale, or all three. If you want clicks then I would recommend buying per click. This is the key factor that distinguishes between media buying and pay per click.

Media buying is buying a space on a website, you know what website your ad is on and you know how many people are going to view it. You pay the same amount every week or month for that space.

A pay per click is different in that you only play for the clicks that you get, but your ad may be shown out of context and you dont have so much control.

Facebook is best in my view for ppc, you want to focus your advertisement on your call to action, work backwards. If your call to action is people going to your site then you need people to click your ad, if you get 1000 views you have to remember that about 2% of those will click depending on what the ad is.

If you want to chat on skype or email me visit my company website.

David,
CEO of adbolts ltd
http://www.adbolts.com