How to know average cost per click in google adwords..?

[immenseWarrior035]

Hi

The keyword tool can give you estimated cost data. But you have to be logged into Adwords to get it. When you are logged in you can pick additional columns for extensive data one of which is average cost.

I find that the average cost for first page bid overshoots a little, in practice the bid costs I receive were around 75-80% of the estimated cost so it's a nice little bonus. I'm not sure why the estimated costs are higher. I guess they probably just average out the cost of that keyword to everyone on the first page and not everyone is using targeted bidding methods which means they're paying more than they should.