difference between on page seo and off page seo?

[Hal Smith]

Simply put, On-page SEO is making changes and additions to your own site making it more SEO friendly. Such additions include, writing good unique content for your site, researching keywords for your site that people would use to look up your site on Google etc, and putting these keywords into your content intelligently, using meta tags, naming files and pictures intelligently with keywords etc, setting up robots.txt correctly for search engine indexing, etc.

Off-page SEO is making use of other sites, social media, forums, blogs etc for link building and submission and backlinking to generate traffic.

Both are important.

Hal Smith
URLdreamer Consultant