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business brands question?
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04-08-2014, 07:40 PM
Post: #3
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I believe it's called a multi-brand strategy. There are various methods of achieving a multi-brand strategy including licensing and acquisition. The benefits are that the company has more shelf space with greater potential to penetrate market share. The adverse being that the opportunity may not always be exclusive to that company depending on licensing agreements. I hope this helps.
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business brands question? - Craig - 04-08-2014, 07:28 PM
[] - Andrea - 04-08-2014 07:40 PM
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