Implementation of the "Like" Button on Facebook (for marketing)?

[Kyle Lawrence]

Word-of-mouth advertising is alive and kicking on the Internet and its power is most felt in social networks such as Facebook. When someone clicks on the "like" button on your page, it will show in that person's Facebook newsfeed. Everyone who is included in that person's Facebook friends list will be able to read that newsfeed. If they click on the link that leads back to your website and hit the "like" button as well, you will create a word-of-mouth avalanche. Be prepared for the surge of traffic that will generate.