Ho do companies like facebook make money?

[vayden12]

Everybody will talk about advertising, which is one way they make money, but the less known way is through research. Facebook and other social media can gather millions of points of data and trends (what people 'Like' and 'Share') and then companies bid for this information. Facebook is a research machine and that is why the advertising is also tuned toward content you like and show interest in because you may purchase something eventually.