what is a reasonable charge for advertising on website/s?

[Dawson Dravis]

Some of the points that would determine price for advertising on a given site are:

1. Number of unique visitors per day to that site...

2. Bounce Rate...or..how long does each visitor stay on a site...the longer they stay, the better!

3. If you're selling a product/service, what does it add to your bottom line to pick up just one new customer a month? For instance, if a dentist picked up just 1 new customer per month, they're going to be adding a few $1,000 dollars to their bottom line simply because of the cost for a general cleaning twice a year, plus any additional 'up-sells' (teeth whitening, braces, etc., etc.,) they could sell to that customer.

4. What would YOU be willing to pay for advertising on your own website if the site in question was getting say 3,000 unique views a month, the bounce rate was high and just getting 1 new customer a month put an additional $500 dollars in your pocket?

There's so many different factors to take into consideration, it's almost impossible to give you, or anyone for that matter an 'exact amount'...