Is PPC advertising on Facebook working for you?

[Jenae]

I have seen Facebook advertising "work" for some different companies, but it requires a good amount of up front work in order to get high CTR ads in place that will get decent exposure.

The beauty of Facebook advertising the the granularity of the targeting you can do - geographic, demographic, workplaces, interests, etc. It's important to be careful what you select and write highly tailored ads for these.

Facebook is not a place to get clicks for instant sales though. The advertising done here should promote relationships to initiate marketing cycles. Promotions and free offers, can do better here - getting your business more exposure and into the related mindset of Facebook users. Facebook is a great place to start to develop community around your business.

If you are using it and not seeing success, it's important to figure out why. If no one is clicking on your ads, try new ads and modify targeting. If you are getting lots of clicks without conversions, try out a new landing page.

I have seen far more success going the "free" social media route for more businesses. Just using good marketing and community building techniques to gain from sites such as Facebook.