How to get more traffic and more sales? FAST! (new website)?

[Jake]

That is a reasonable conversion rate, you should feel lucky to have made sales do soon.

You should have tracking like Google Analytics installed on your site so you can track how far your visitors go before abandoning the site, successful retail sites are constantly testing design variations, slight design changes as small as buy button colors can effect the sales rate.

I would recommend having some sort of index on your main page, people are not accustomed to clicking on the slideshow at the top to access sections.

Trust worthiness is a big issue, there is so much fraud on the internet, any address or phone number you could add to an about or contact page would go toward getting more sales.