Should I use my own name for a website?

[Jake]

Building brand is a lengthy process, I would suggest creating multiple blogs with names that hint at the subject matter rather than a vanity name, a keyword included in the domain name can help search ranking a bit, politics, celebrities & tech review would ideally be in 3 separate focused blogs, aside from sech rank and directory site placement advantages of a focused site, when you sell site wide banner space, your advertisers would prefer a site with a specific subject they can match their ads to.