Is the SEO I have for my website good? What improvements would you recommend?

[NIRVANA]

I'm trying to rank highly in local Google search and I can't seem to crack the top 7 that's always shown on the Google maps results when you search for a local business. I've done my best to optimize my meta tags, try to have anchor text to rank for keywords, and to create decent content that would benefit my audience, but my page isn't even close to the top.

There are other local websites that are always at the top and their websites don't have anything special at all- what do they have that I don't? I have 17 Google reviews by the way and I'm rated higher than my competitors in the area.

What could I be doing wrong? Please check my code and see if I have all the right tags and crawling settings. I want to rank highly for local keywords like "salon plano tx" "hair salon plano" "beauty salon plano" "hair stylist in plano". How can I get there? Here's my website:

http://www.shivamazloom.com

Thanks in advance for all your help!