Does Adwords help you get views?

[Madcreature892]

There was a time doing the golden age when you could by clicks for a couple of cents and send it to your website and even with a poorly optimised site you can still generate leads and sales because you were paying so little for clicks.

These days, clicks cost a premium and you need to have a rock soild conversion funnel in order to capitalise on the click.

You cannot look at "views" as a target KPI. You need to focus on sales and leads. The lead value has to be worked out so that you are paying less for that lead than it was worth to you.