URL structure in seo?

[Ema]

I think people can use short url to promote their website. Nowadays it is being accepetable to promote our service. It has some benefits. If we can make short url then it is easy to remember and people can easily type this url and get back to our site as well as we get more traffic. It is also search engine friendly so no matter if we use short url as well as this short url will be fine for search engine optimization seo. I have business website which is built in wordpress platform and it had long url. For that i am just using short url using url shortening service and it works great. Hope that helps. Thanks