Advice of things to do just before a launch of baby clothes website?

[Jake]

Create account on multiple social sites like Facebook and Pinterest that link tot he store site, free facebook pages dedicated to the business are a real bargain, you can log in under the business page name so posts and comments you make link to your page.

You could begin writing original articles to add to an information section of the site (I am assuming it's a store) useful content containing lot of words feds the search engine spiders, helping you get search engine traction and may attract information seekers to within one click of the store.

Store site using the same standard catalog images and text that appears n hundreds of other site can have a real tough time getting search engine ranking, adding original text, even just introductory paragraphs to categories can help search ranking.