what is the motivation for this new strategy by yahoo?

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It is probably a very clever way to get rid of a woman in business. The silly cow, Marissa Mayer, is digging her own grave because yahoo users and customers are already dissatisfied with the way things are going now. When Yahoo first did mergers with Google, the Google users were against it and complained that Yahoo being an American Industry would ruin Google's Services and it has. Google is not as good a service as it used to be pre-American Businessmen merging with the Google Investors. Ha. Now, Yahoo is going back to how it originally started likely because it did not improve anything with being in-sync with Google.