WHAT THESIS TOPIC IS RELATED TO ADVERTISING?

[CM]

you could talk about the constantly changing marketplace (including people's consumption behavior, the economy, emerging technology, etc) and how marketers and advertisers not only need to stay on top of that information with their products and services to stay relevant, but they also need to market it taking into consideration all of these fluctuating factors (knowing that it takes months to create ads, and is pretty costly and needs to last 6-8 months and still remain relevant.) what are the solutions, the best marketing campaigns that pay of on all that? and what are ones that don't? Could be an interesting look -encompasses successful vs not campaigns, emerging trends and media and changing consumers...

OR
"Consumer In Charge" mentality.. it used to be more of a push model, where marketers would push their message onto consumers. Now that the consumer is in charge, it's more of a pull strategy. attracting consumers to your brand, hoping for their interest and engagement.