How do i get my website to the top of Google?

[James]

This is a great question that every site owner struggles with and the truth is it is a number of things that will put you on page one. Landing at the top, or being the first choice for certain keywords, involves how much competition there is for that word. In other words, how many other people are vying for a position based on similar offerings. It is possible that you can find a word that is not being used by the competition that might help you place higher. However, no matter how great your keywords are, if your site isn't reflecting those keywords, then Google will not put you on top. If you have several links (some with anchor text using those keywords), Google gives you more value, which can help with your results. Google adwords certainly plays a huge role, which can be very expensive as you mentioned, but also very effective.

If you are in real estate, law or other highly competitive fields, it will take a huge effort to get to the first page. If you have a niche offering you are more likely to improve your search results.

Hope this is helpful.