what is the main difference between mobile seo and general seo ?

[bryson9]

There are many differences between mobile SEO and desktop SEO, but the primary difference is that mobile SEO is geared toward mobile searchers, which means optimizing for different search results, different use cases, and different keywords than desktop search. Google has blended mobile ranking, for example, which will serve a user both desktop and mobile results, but can rank mobile content above desktop content if a query is determined to be mobile in nature. A good mobile SEO will know the signals of mobility that search engines look for when ranking mobile content, and the signals a desktop search engine looks for to indicate quality content in general, and will optimize their content to be found by mobile-specific searchers.