How Google diagnose it's Advertisement and backlink?

[SynapseIndia]

Hello,

Hope you doing well. PPC can be done by two types by paying some amount to other to get link or second one with the help of Google Adword only for showing the add in search engine. So which one you are doing. If you are talking about Paid link in that case Google consider it as a back link. Only solution if you do not want that Google does count it as a back link make it nofollow.

In both case free link and paid link page rank pass to other linked page. Now a days Google consider paid link as a spam so for a mean time you have to stop the paid linking and try to create the natural links for your website.

Hope you understood and will useful to you.