Basic SEO for a website?

[Rosemary P]

I'm not an expert but here are some of the things that work for us:

making sure you have relevant keywords on each page - don't just use the same ones on every page of your site

put alt tags on any images and graphics on your sites

keep your site informative - for the search engines that are done manually, especially, they like information (so, too, do your visitors)

Build your pages with Heading 1, Heading 2 and Heading 3

links to and from your site can be beneficial but be selective. If a site linking to you gets blacklisted, you're in danger of receiving the same treatment

make sure sites that you link to and from are relevant to your site's content

There's lots more and I'm sure others will be able to give you more comprehensive answers.

Good luck!