Questions about SEO and Google AdWords?

[Gaurav]

Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL still offers a search component, it’s become more of a news source. It’s not surprising. Google has become the king of search. Of course, there always seems to be a conspiracy theory or two surrounding “royalty”. One such conspiracy theory surrounding Google is whether or not there is a correlation between purchasing Google AdWords and ranking well in the search engine.
It’s important to note that the correlation between the rank of your website and running Google AdWords is different from the correlation between the organic success of your website and running Google AdWords. The combination of a PPC campaign and an organic campaign can legitimize your website in the eyes of a website user. Essentially your website is showing up on the search engine results page twice when they type in a query, once organically and once in the sponsored section. To many users, this emphasizes that your website is relevant to what they are looking for and they are more likely to click on it.