Do listings sell more as auctions rather than buy it now?

[Alan]

Much depends on the item. I have switched to Buy It Now as I am getting much better results due to impulse buys. Many buyers do not want to wait to make a purchase, so when they are looking for an item - they want it when the mood strikes.

Also with Buy It Now, keep Friday in mind. I always see a peak in sales on payday.

Auctions are still the best for collectibles, however watch that ending time! Sunday night isn't always the best time to end anymore. Many people I know have moved to Monday night. The reason? Family obligations over the weekend, and many people are traveling back home when the auction ends. However if you have an auction end on Monday, that Sunday person will see it and won't mind waiting another day.