Any Marketing Tips for Self-Publishing?

[David]

I am self-publishing a fantasy novel through Createspace.com called Epic War, it's already available on kindle and with luck the paperback should be on Amazon soon enough.

Now I sort of know how to do signing events, though not perfectly, and I already have a press release I've been hawking out, and this week I'm expecting an author profile to appear in the local paper. Of course signing events take a lot of time and sometimes a little money, and even they're difficult to promote, so no turnouts seem to be guaranteed. So far I haven't been successful in marketing at all. Everyone who's read my past books/stories loves them (yes even strangers I've met admire my writing style, so it's not just mom, dad, and a couple aunts and uncles) Even an English professor once raved about my first book, so I know it's not that my books suck, it's just most people don't seem to know enough about it or know it exists at all.

For this next book I want to take it a little more seriously, thus my press release, Facebook page and blog. I seem to be making more progress but so far I've spent more on promotion than I've taken in and selling has proven more difficult than I thought.

Does anyone here have any marketing tips for new writers, particularly those of us who don't have Random House at our backs or don't have the name Stephen King. Efficient ways to market a new book, especially if they are low cost. The best answer will be the most detailed, most numerous/best suggestions and tips, I'd deeply appreciate it. Thanks
As I already said I self-published through Createspace, which is a self-publishing company they do POD as well as offering assistance with distribution, I am technically independent and retain all rights. I did not ask about publishing though I asked about marketing, I already went through the steps of becoming self-published I need to know about marketing. Thanks