what is Negative SEO?

[Pranith.E]

Negative SEO -

The process of demoting a webpage or a website from SERPs.

Negative SEO typically refers to one of a few different techniques designed to drive down the page rank of a competitor.
One of these techniques involves paying for links and pointing them straight at the competition’s website.
This can certainly have an impact especially considering the changes that Google has implemented through their Penguin updates.
Two other equally underhanded, and potentially illegal, means of employing Negative SEO include posting a massive number of top quality reviews at a competitors site so that it seems that they were paid for and hacking the site to add a great deal of malicious or suspicious code.

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