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What is a good way/website to advertise my photography?
06-14-2014, 03:36 PM
Post: #3
 
Hi,

You are already using some of the top sites, so I don't see any problems there. I'm looking over your stuff and I'm noticing a lot of issues with your marketing message.

Effective marketing provides customers with a reason to purchase a product or service. It relates to them, provides them with value, and most importantly shows how the product will be of benefit to them. I've listed several questions below that a marketing strategy should address in order to be successful.

Who: Who I am I targeting? Who will purchase my services? Who is my competition? Who will benefit from my service? Who are your previous clients?

What: What am I selling? What is the benefit of my service? What am I willing to spend on advertising? What is the difference between me and every other photographer? What is my pricing structure?

Where: Where are you located? Where is your studio? Where does your business operate? Where can I see your previous work?

When: When do I have time to market? When do I have time for photography?

Why: Why will people hire me? Why would they hire someone else? Why are you different? Why is your service better? Why should I hire you?

How: How will I deliver my product? How can I connect with people? How can I build a reputation? How am I perceived as a photographer?

I hope you find this beneficial.
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Messages In This Thread
[] - Ashley - 06-14-2014, 03:34 PM
[] - Robert Lowdon - 06-14-2014 03:36 PM
[] - Eliana - 06-14-2014, 03:45 PM
[] - fiddlerboy - 06-14-2014, 04:01 PM

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