Vocus vs. Sprout Social, which solution is better?

[Magneto]

They are both social media monitoring solutions. But which one helps company to increase more traffic and generate better search results on Google and Yahoo?

[Brit]

Hey there! If your end goal is to increase site traffic and generate better results on search engines, I think your social media strategy (e.g. providing compelling content, engaging with other users, etc.) is going to be a bigger driving force than any social media monitoring tool.

Assuming that's in place, Vocus seems like it's more PR-focused, while Sprout Social is more engagement and analytics-focused. If you're more so looking for a solution that will help you stay organized, easily see all mentions and conversation histories, and schedule posts to multiple networks, then it seems like Sprout would be a good fit. Have you tested both of the solutions out yet to see which one works best with your workflow and what you're looking to do?