Which one is a better marketing technique for real estate?

[phociny85]

I'm selling a brand new and off the plan apartments in Sydney and what is the best marketing technique to capture buyers:

(ps. we cant advertise in websites due to an agreement with the developer)

1) Magazine Advetising
2) Letter box drop to resedential and commercial premises

What other technique is best?

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[Chuck]

Magazine advertising is too broad. It's better to buy a name list and use direct mail, such as postcards or fliers.

You can drop the letters off to the residential premises, but I still think direct mail is better.

On my website I explain why.

[?]

The most effective marketing for any industry is one the uses referrals. Of those two I would suggest the letter campaign. Unless it's a local community magazine that is popular. We have something like that that everyone uses for the new up and coming people and events. There is a section called 'you should get to know'...I always read it. You might even suggest your local newspaper add a section like that. Most people want to network, they just don't know how.