This question is for an ad agency or marketing company agent."?
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04-08-2014, 04:28 AM
Post: #1
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This question is for an ad agency or marketing company agent."?
Most commercials on TV have become louder than ever. Quite often the narrator can hardly be heard over what should be background music. I know the difference between modulation content and loudness. Those commercials max out on both counts. Is it a rule written somewhere in the ad agency bible that all commercials and promos be annoying, repetitive, loud, long and in a lot of instances an insult to us "consumers" intelligence? Then there are the dozens of so-called "infomercials", just another word for a 30 minute commercial. Then some of those infomercials In many cases, are interrupted for commercials for a different product or service. It is not just me drowning in these ads. I find many people use the "mute" button on the remote when it comes to commercials. On the internet we can hardly watch a 15 second video on yahoo without a 15 to 30 second commercial. Then there are the popups and the pages littered with ads. At times I am watching a move I really like but when it gets near the end the commercials get longer. So now I hit the "off" button and do something else. I believe commercials reached a saturation point about a couple of years ago. Now it is just plain ridiculous. Ah back to books. A pleasant respite.
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04-08-2014, 04:35 AM
Post: #2
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I don't have an answer for you, but I totally agree. I have a commercial muted right now.
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