Can an Digital Marketing Expert Explain How to deal with Panda(ish) Google Holiday Update?

[Vasu]

My client website is hit by Panda(ish) Google Holiday Update, can somebody help to explain how to deal with such issues?

[gokulan]

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[Maikel]

Your site probably got hit by one of these:

Panda is a Google algorithm that punishes poor quality content.
Penguin is another algorithm orientated towards spammy backlinks.

The solution is simple:

You should focus on producing high quality content, that people actually want to read. No spun content, not these 200-300 word articles that offer no value, etc. In addition to that don't build too much artificial backlinks.

Basically trying too hard to improve your rankings can hurt your rankings if you don't do it really carefully. Google likes to show only the best quality content to their users, so that's what you need to go after.