How to choose and bid for keywords in google adwords ?

[Worldofchemicals]

I am bit confused with keyword bidding in Google ad words, can any one help me out how exactly i need bid for a keyword and used them in my Google ads to get maximum results with less spending.

[Venu]

The Keyword quality score and bidding determine the ad rank. So first focus on Keyword research and Bidding, try to increase the keyword quality score up to 8-10. Surely your ad gets maximum results and less spending.

[Jennifer]

Google Adwords comes with a new feature called keyword bid ideas. Well, when the matter relates to choosing the right keywords in Google Adwords campaign it is important that one has to choose relevant keyword. Here are some ways of choosing and bidding for keywords in Google Adwords.

1. Do SEO on your Target Page
2. All the keywords in Ad Group should target single URL
3. Ads must have the Primary Keywords being targeted
4. Use multiple variations of keywords
5. Use Synonyms of target keywords
6. Make sure that the keywords are relevant to the industry
7. Keep checking the Quality Score