how do you evaluate an online business? What gives a website value?

[Khalid]

Where would the monthly revenue come from?

[Jake]

On internet business selling sites like Flippa, the currently monthly revenue of the business is the biggest single factor, others that indicate the earning potential of a site include the number of visitors a month, the search engine ranking position for certain profitable search phrases, which translates to free traffic, the sometimes intangible value of of the actual domain, and the age (the number of years the name has been registered, this age can be transferred in a purchase)