How can we minimize traffic loss after a domain name change?

[Joshua]

We are changing the name of our company and therefore must change our domain name to reflect our new brand. Our Website has been around for many years and has hundreds of links pointing to it. How can we minimize any loss of traffic or search engine rankings once we go live with the new domain?

[Jacob]

As you have written, the old domain has been working since many years so you wouldn't loose this. But you are going to launch new one.
My suggestion is to do 301 redirect of your old domain to new domain. The new domain will get all the credits of your old domain if you do 301 redirect of your old domain to new domain. For traffic, you should start social median campaign for new domain.

[Sasha]

I'd suggest that you set up a permanent 301-redirect at the time of search engine optimization, at the server level from the old domain to the new. This is the preferred method of search engines, and it directly tells them (through the http headers) that the old domain has permanently moved to the new one.

[?]

Use 301 Redirect to get the traffic for your new website using old website.
301 permanent redirect of your old website to your new website.
This is only the solution.
Here you will not loose anything.
I am nalluri. My number is 9246663966.
Ask me if you want any queries.