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In Google Adwords what does CPM stand for?
04-11-2014, 08:57 PM
Post: #1
In Google Adwords what does CPM stand for?
I am trying to reduce the budget for my Google Adwords campaigns. What does CPM stand for is it cost per month? I think it means something else though? Any tips on reducing the budget?

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04-11-2014, 08:59 PM
Post: #2
 
M is the roman numeral used in the printing industry to represents quantity of 1000.

Hence CPM means Cost Per 1000 ad impressions.

Generally CPC cost per click, is a safer investment for an untried campaign, it insures you at least get some user action for your money.

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04-11-2014, 09:08 PM
Post: #3
 
cost per mile - usually 1,000 impressions
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04-11-2014, 09:21 PM
Post: #4
 
Actually it stands for: Commission Per Month.
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04-11-2014, 09:26 PM
Post: #5
 
Basic Adwords terms:

CPC: Cost per Click
CPM: Cost per 1000 Impression
CPA: Cost per Acquisition
CTR: Click Through Rate
ROI: Return on Investment
PTR: Phone-through-rate
CPT: Cost per Transaction

Tips on reducing the CPC/CPM:
Include relevant keywords in Ad Group & ad copy. Also see to it, that the landing page relevancy is high.

Can't give you more tips sorry! There's something you will learn from your experience.
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04-11-2014, 09:32 PM
Post: #6
 
it is cost per 1000 impression, after 1000 impression you have to pay some amount to the google, normally it cost 5-7 dollars
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04-11-2014, 09:43 PM
Post: #7
 
CPM - Cost you pay for 1000 Impressions your Ad makes
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