How did instagram accounts like runwaydreamz or theglamaddict get so famous?!?

[Ana]

I have a small clothing line, and we have a few thousand followers only because I actually went on people's profiles and asked them to follow us. But I never understood how people who aren't really known for anything, how they have a lot of followers? I'd like to attract more customers to my business, through instagram. What's an effective way to gain followers? Thanks!

[Sam]

Do promotions, giveaways, show the public you need there business. Advertise a specific page dedicated to the brand. Make a Twitter, Facebook, Instagram, even my MySpace dedicated to this brand. Stop thinking small for one, and remember never compare your business with someone else. Witt about your business and your business only.