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Which ad technique is this?
06-15-2014, 04:04 PM
Post: #1
Allyson Offline
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Which ad technique is this?
What kind of advertising technique is it when the ad says things like "hairdressers everywhere prefer miss clairol?" Like when the ad is talking about someone that has more authority or knowledge or etc about the product than you.
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06-15-2014, 04:19 PM
Post: #2
robert m Offline
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endorsement. Sounds like it is recommended by reputable people/organisations
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06-15-2014, 04:28 PM
Post: #3
Richard Offline
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Sounds like a press release.
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