When doing CPC advertising on Facebook, why does it matter if I have a low CTR?
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11-09-2012, 09:26 AM
Post: #1
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When doing CPC advertising on Facebook, why does it matter if I have a low CTR?
I am doing some advertising on Facebook, and I have a very low CTR for my ads. But who cares? If I am paying per click, why does my CTR matter? Would I get a lower cost per click if my CTR was higher?
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11-09-2012, 09:34 AM
Post: #2
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I wasn't aware Facebook was doing CPC ads, only CPM, but it's been almost 3 years since I've advertised on there and they've grown up a lot. Well, the obvious answer is a low CTR means your ad isn't being terribly effective. It won't cost you any more, but something's keeping people from checking out your ad.
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