what factors need to be included in writing a strategy plan for a wedding planning company?

[lola]

i'm not sure what needs to be included?
any tips/
i've discussed risks, long-term short-term goals

[jaylondon]

Without knowing the full details I'd suggest...

Overview of market
Current UK spend
Info on competition and how you aim to gain market share in first 12 months
details of how you aim to target potential customers (online and offline)

[book nerd]

Your question is pretty vague, but identifying short and long term goals is a start, as is identifying your target audience and how you will reach them. Obviously, for most people, weddings only happen once in a lifetime, and people want an experience that is unforgettable. You would need to keep that in mind when creating website or print content, and brochures. Some factors to include would be the obvious, wedding shows and fairs, wedding magazines, email marketing, SEO for the website, and social media marketing. Partnering with other providers is always good too, like photographers or cake suppliers.