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What marketing environment forces influence chocolate bars?
12-13-2012, 10:49 PM
Post: #1
Jeanelle Offline
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What marketing environment forces influence chocolate bars?
I see that societal market force could impact chocolate, but what others and why?? It seems like the others would not have an impact if any at all
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12-13-2012, 10:57 PM
Post: #2
Jesse Offline
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Businesses operate in an external environment in which as well as competition from rivals businesses have to take account of legal, political, social and economic influences.
A SLEPT(Social, Legal, Economic, Political, Technological) analysis is often carried out by business planners which enables them to develop more informed strategies (i.e. long term plans).
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