What is Viral and Social Media Optimization?

[Carol]

[Lead]

Viral and Social Media optimization is the method of promoting your product or website through different Social Media Sites like Twitter, Facebook, LinkedIn etc.

[Frank]

Viral marketing is a method in which people pass on the idea of your product to other people. Its advantage is that people do your marketing for free. But to achieve it on a large scale, your strategy has to be top notch.
Refer http://www.commercetuned.co.uk/SEO-artic...keting.php for a detailed insight.

Social media optimization is basically optimizing your website and content to be as socially-shareable as possible. It entails how easy is it for people to share your content via social media and how present are you on social media so people can connect with you.