what are some good marketing techniques for an insurance agency?
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01-22-2013, 02:39 PM
Post: #1
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what are some good marketing techniques for an insurance agency?
what are some ways i can market to get my agency out there and start growing and doing well?
Ads |
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01-22-2013, 02:47 PM
Post: #2
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There are a lot of strategies a new agency can take. I’m not going to go into detail on any one but will list a few of the most popular and effective ways to grow a book of business.
-join local marketing organizations -go and talk to dealerships, realtors and mortgage brokers -buy internet leads -send out mailers -go door to door in your area -advertise via tv, radio, local papers Ads |
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01-22-2013, 02:47 PM
Post: #3
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Here are a few Marketing 101 ideas:
Sharpen your focus by deciding who comprises your customer base, who are you trying to attract? It will make a difference in your marketing plan. Are you seeking seniors? Young families? Singles? Business owners? Real estate professionals? Then develop a marketing strategy that works best for that group. Targeted direct mail Telephone solicitation (keep it short, keep it simple) Ask for referrals Consider authoring a blog that showcases your insurance knowledge Build and promote a web site Facebook page You Tube Advertise in church bulletins (inexpensive) Join local non-profit community boards Join business marketing groups Write an article for the paper Attend networking events Join the chamber of commerce Sponsor a local sports team Join a golf league |
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