What low-cost marketing strategies yield the quickest payoffs?

[Gordy M]

I'm looking to expand my marketing strategy. I rely heavily on word of mouth, have tried the local paper and even swinging into local businesses and giving out coupons. Just seems like I'm fighting a battle against a poor location and nothing will win.

Wondering if anyone had some unconventional or overlooked tried-and-true methods I could consider. The business is a small diner/lunch counter concept with breakfast and lunch served on weekdays & sundays. (weekends have zero traffic there)

[Dave K]

I've seen "marketers" turn some hefty profits solely by hanging out on the sidewalk near the corner liquor store....

[Paulie C]

You can zero in on your area with a facebook ad that gives away some type of coupon.

These ads can be setup so they are extremely targeted.

You can also setup a page on facebook for free but that would take more time and effort.