What external environmental factors affect strategic marketing decisions?
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01-26-2013, 11:57 PM
Post: #1
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What external environmental factors affect strategic marketing decisions?
What external environmental factors affect strategic marketing decisions?
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01-27-2013, 12:05 AM
Post: #2
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Social factors- demographic characteristics and values.
Economic factors- income, expenditures, and resources that affect the cost of running a business. Technological- inventions and innovations from science or engineering Competitive- competition in the area Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct of its activities Ads |
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