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What external environmental factors affect strategic marketing decisions?
01-26-2013, 11:57 PM
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Jessica Offline
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What external environmental factors affect strategic marketing decisions?
What external environmental factors affect strategic marketing decisions?
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01-27-2013, 12:05 AM
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Jollycarpenter841 Offline
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Social factors- demographic characteristics and values.

Economic factors- income, expenditures, and resources that affect the cost of running a business.

Technological- inventions and innovations from science or engineering

Competitive- competition in the area

Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct of its activities
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