how to develop a coherent marketing mix for a new product or service?

[Yasemin]

BTEC Business Unit36..
This is my A LEVEL course work and im stuck.. Could please someone help.

[Lisa K]

Let's say you have a coffee product that all you need to do is add hot water ( think Starbucks Cafe Via product) you could have taste tests and post consumer response on Facebook You could design a direct mail ca mpaign where you send out free samples with a coupon and track redemption rates You could try a online coupon service and design a program that identifies your target market by age, zipcode, employment or size of company Great book to read is called "Guerilla Marketing" by Jay Levinson- great ideas that don't cost a lot of money to get your product/service out there Good Luck

[Rahul]

portal advertisements, international classifieds, blog marketing, email marketing, social media(Twitter, Facebook pages), daily updates to your pages,
get more hits to your ads, content planning in a social way these all are factors in social media marketing.
for further details mail me at seo_rahul@hotmail.com