Help ? What does this mean ? ?

[Bre]

Okaay . I've seen in so many twitter and tumblr profiles the word "hype" . (ex . F**k Hype and this is hype . ) what dies it mean ?

[Smilingearthquake866]

it means like somthing was played up to much, like that movie got hyped up to much means that it was played up a lot.

[massiekur]

It means everyone's getting excited over nothing.

From UrbanDictionary: A fad. A clever marketing strategy which a product is advertized as the thing everyone must have, to the point where people begin to feel they need to consume it.