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Can anbody explain “Marketing- a motive of social change”?
10-12-2012, 08:23 AM
Post: #1
imran a Offline
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Can anbody explain “Marketing- a motive of social change”?
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10-12-2012, 08:32 AM
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Matthew O Offline
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Basically, social change is often driven by people trying to acquire money, power (votes), influence, love and respect. One way to acquire these things is to give people what they want (not necessarily need). This is marketing. Economists use the term "consumer sovereignty", ie. the consumer is king.

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