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How should organizations measure social media success?
10-12-2012, 08:56 AM
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Ivan Anderson Offline
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How should organizations measure social media success?
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10-12-2012, 09:04 AM
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Expertpocket403 Offline
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Social media success should be measured using the same metrics you would use for any other inbound marketing campaign—traffic, leads and customers. Find a way to measure not only social media reach (number of followers, fans and connections), but also how this reach translates into leads and customers.

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