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what is social factor in marketing?
10-14-2012, 11:43 AM
Post: #1
raj Bhullar Offline
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what is social factor in marketing?
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10-14-2012, 11:51 AM
Post: #2
dizwar Offline
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The social factors in a consumer's life determine what he / she buys. These factors are:
- culture
- ethnicity
- demographics
- family
- class / rank / status
- social groups / social networks
- self-image
- values and attitudes

http://www.ehow.com/info_7850459_social-...ducts.html
http://www.udel.edu/alex/chapt6.html#social
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