Marketing strategies for a new product?

[SH]

If an engineering company(e.g Sony) wants to release a new product(e.g. an entertainment device) what should the marketing department start doing?

I mean if there is a necessity for a survey to be conducted about the product(before it is launched) what should the survey include?

What marketing strategies should be used?

[Alistair]

What problems does your target market have that your product will solve? What media does your target market use where you can display this relevant information? If I could leverage the pulling power of Sony I would send the products to test to influential people in the industry. TV,Radio trade publications etc. A solid review from a sector expert who goes onto social media to give you a positive review is very powerful. Beware a bad review!

[Alex]

review from a sector expert you can also take a look below.

[Fiona]

Pricing strategy - skimming or penetration depending on whether they think competition will act quickly.

Product strategy - Not much point doing market research for brand new products. refer link to innovation material below.

Promotional strategy - depends on target market. Normally PR, probably social media to get early adopters on board and spread the word to mainstream.

Distribution - probably Sony approved distributors. Online retailers as well.