What is the best book for social media and conferences?

[Carey]

[Mac]

The new book about Facebook creator Mark Zuckerburg called "Accidental Billionaire" is an interesting book filled with information on how FB was started.

[Peter]

I promise you that if you read "Unmarketing" by Scott Stratten you'd be ready to talk social media / marketing at any conferences. He gave a great Blogworld keynote a year ago and that book (soon to come out in paperback) sells regularly to conference attendees. Check it out! http://www.un-marketing.com

[Andy]

There is a great book that is becoming the reference book for the conference
and event industry. It is called "Social Media for Conferences and Events"
or "The 7 Spells of the new conference people 2.0." It is very clear with
lots of practical guidelines. I found it on Amazon. Author is Dan Ake.